Corrado Peraboni CEO Fieramilanoexpocts
“S hould we carry on talking about the crisis? Should we stay on   the defensive and try to maintain our positions?
We at Fieramilano think we shouldn’t. And thousands of potential new franchisees share our opinion. They see franchising as an opportunity for diversifying and developing their personality. They will come to the world-class fair centre in Rho-Pero to find the brand in which they can invest their aspiration to “set up on their own”.
We have therefore invested in this F&T show with great determination, filling it with new content and boosting visitor-orientated communication. Your participation will be maximised through initiatives aimed at including franchising in the most promising trends of the third millennium, such as eco-compatibility and professional training.
Furthermore, the Host and Wellness shows will be held in conjunction with F&T, thus guaranteeing a significant flow of international visitors.
F&T 2009 has everything it takes to ensure next autumn’s fair gives positive signals of economic vitality and we’d like our exhibitors to reap all the benefits.”

The 24th F&T confirms its continuing dominance as a benchmark for the whole sector.
F&T 2009 offers a global overview of the market: the most important Italian and international franchisors plus events and services of great interest and benefit to exhibitors and visitors.
More than 40% of franchise companies operating in Italy attended F&T 2008, representing small, medium and big brands in investment ranges from €10,000 to €100,000 and over.
The over 10,000 visitors came from every region of Italy and a significant number from abroad.
F&T 2009 will be held at the same time as Host, Shop Project and Wellness, three well-respected, crowd-pulling shows held in the exhibition pavilions next to F&T, attracting many trade visitors to F&T, too.
Visitor numbers will be boosted through the data processed by the Matching Program, which has mapped more than 1200 persons interested in the show. 
F&T 2009 will occupy an area of some 15,000 sq m in the Fieramilano fair complex at Rho, 23-26 October 2009, Pavilion 16. Gate Sud, Est, Ovest.

A GREAT OPPORTUNITY TO EXPAND YOUR BUSINESS

It’s essential to be part of F&T 2009, a vibrant showcase where new trends and trend-seekers come together. Thanks to their responsiveness and market studies, companies at F&T have the answers to new market demands and can offer interested professionals the chance of anticipating the trends that will become the standard.
If you don’t come to F&T 2009 you lose the chance of meeting just the people who can catch your embryonic ideas. You also lose the chance of realising an idea that is experimental today but will be all the rage tomorrow.
It is especially in a period of economic instability that many feel the need to evaluate and launch into new enterprises. Visitors know they’ll find at F&T 2009 a full range of proposals covering all sectors and all investment brackets. They know they’ll get the answers to their questions and all the information they need for starting a new activity. When times are difficult it’s better to be part of a team and… set up on your own.
F&T is a stage with many players, each with different stories and characteristics but with a common objective: to make today’s new opportunities profitable. But to do so you have to know how to recognise an opportunity!
Conferences, courses, case studies, seminars, study sessions and meetings with leading figures provide the means of finding your direction in a very complex, multifaceted market.

Exhibitors use the Matching Program, on exhibition site, to register offers and the characteristics of the franchisee they’re looking for.
Simply by pre-registering, potential franchises can access the Program and register their own requests, which will be compared with those of exhibitors in order to put the two parties in contact.
Matching Program makes the fair experience simpler and enables exhibitors and visitors to concentrate on their pre-arranged meetings without wasting time in preliminary contacts.
Tried and proven with success by Fiera Milano Expocts for Franchising 2008 and BIT,  Matching Program enables exhibitors and potential franchisees to plan their meetings at the fair according to their business needs, with no time wasting.